Reasons for using distribution lists

Distribution lists are tools that can easily help you increase customer loyalty and satisfaction, support revenue, minimize costs, extend your brand, differentiate from your competitors, support network effects, and a long etcetera.

Sure, almost every company quickly talks about how their product or service helps reducing costs, increase revenue and perhaps improve customer relations. But the fact is, every day, more and more companies, large and small, use distribution lists one way or another. And that's because there is no empty statement when it comes to define how well this tool really delivers results.

So, how exactly can distribution lists deliver?

Customer satisfaction

When customers communicate on an environment where your brand is present, their identification with your products or services raises, creating a stronger brand loyalty.

Even when negative comments arise, these often become an opportunity to gain customer confidence, as company representatives listen in to and respond directly in public to such input.

Acquisition/retention

When you can read what your customers or clients are talking among each other, you can acquire a knowledge that otherwise would be hard to obtain. And by being able to get your message to your customers quickly and inexpensively, they will not be left out of the loop.

Product/Service awareness

By either interacting with your customers or communicating with them on a one-to-many channel, not only you can help them with products or services they use, but also can extend their knowledge and setting the foundation to learn about - and sometimes purchasing - additional products or services, increasing customer brand awareness

Increase Revenue

Most consulting firms agree that companies can expect two thirds of their online generated revenue from nearly half of the members who participate in their group communication channels - i.e. distribution lists - or are members of their online publications or newsletters.

Not only that, but a company newsletter is also a perfect channel to advertise, normally obtaining a response ratio much higher than straight-forward email marketing campaigns.

Bringing them all together

These are just some of the benefits of using distribution lists. They are somewhat related, and that's another reason why distribution lists deliver results - one goal leads to another while the medium pushes forward each step of the way.

Product awareness delivers customer satisfaction, which in turn, causes customer retention, resulting in increased revenue. Now, when there is a tool that can actually raise the levels of each of these stages all by itself, it makes sense to see that it has become a must for every business.

Online polls can be included in your daily/weekly/monthly newsletter or posted on your web site, and give your customers a chance to get involved easily.

These are just some ways in which distribution lists can help certain industries. The list doesn't end here, and certainly not only these industries can benefit in many other ways but also many more industries can also get amazing results from using distribution lists.